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This week I’m exploring a game-changer in the browser space.

Actually, I'd go as far as to say this might just redefine the way we use the Internet! The browser is called Atlas and it's been developed by OpenAi.

Currently it's Mac-only which I know will mean most of you probably can't yet access it. That said, I wanted to show you how it works so you're a step ahead when it does finally land.

Essentially it merges traditional browsing and generative AI to create what could be the future of how we use the internet.

Agent Mode in particular is jaw-dropping, acting like a virtual assistant that performs tasks for you across the web. You have to see it, to believe it, hence this video.

I walk you through exactly how Atlas works, demonstrate it in real time, and share some examples of it carrying out marketing audits, prospect research, and even LinkedIn outreach. This is just tip of the iceberg stuff tho. The possibilities are endless.

Browsers have remained relatively similar since the early Netscape and IE days. This however, genuinely feels like a leap forward.

If you’re a Mac user, you MUST download it today.

If you’re on Windows, please don't dismiss this video. This is a real chance to start planning how it could reshape your workflows as soon as it's available to you.


✅ What you’ll learn from watching the video

🌐 Why I think Atlas might become the most powerful browser on the market

🧠 How Agent Mode acts like a virtual assistant across the web (it is mind-blowing)

🔍 Some real-world examples: audits, outreach, research - you're only really limited by your creativity

💬 How Atlas lets you “talk to websites” using ChatGPT prompts

⚠️ The downsides to consider: privacy, speed, and current Mac-only access

Enjoy!

Your Action(s):

As always, here are your actions:

🧪 Mac users – download Atlas and test it out. If you're Windows-based, watch the video and move on to the 'use case' action below.

🚀 Experiment with Agent Mode – try replicating the audits, research, or email prep that I show in the video but for your own sites/competitors.

🧠 Think creatively about use cases – where could this save time for you or your team? Or maybe it can give you ideas for things you've never tried due to resource constraints. Make a list.

🔐 Consider privacy implications - before turning on memory/context consider how you want to approach this from a business perspective.

I'd love us to share more as a group - if you come up with use cases, lets share them in the MLC LinkedIn group :)


 
Next Video Due - Friday 14th November