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Latest Video

Date Live: 17th May 2024

Title: Is SEO Dead? No, but its changing....and you need to know how.

Description:

This week Google held their big I/0 conference. This is their 'appleesque' glitzy event where they keep the industry uptodate with the changes they are bringing to their products.

The big news for marketeers is the roll out of Search Generative Experience (SGE) and what they are now calling "AI-Overviews". This is a portion of the search results page dedicated to information coming directly from Gemini (used to be Bard) rather than their standard 'blue links'.

I mentioned SGE about a year ago when it was first announced but there was very little to get stuck into so the news this week has really taken the priority level up a notch.

SGE is being rolled out in the US first and then globally so it may still be a while before we see it in the UK, no-one knows exactly. The one thing we can be sure of is that this represents one of the biggest changes in the search engine giant's history.

The knock on effect of this is that the world of SEO will also need to adapt so if you invest in your search visibility, this is a very important video to watch.

I reference the following sites in the video so if you're looking for further reading on the subject, start here:

Google's I/O Conference Website
Google Blog on SGE and how it works
Search Engine Journal Blog - very good
Adweek Blog about SGE - a little scaremongering but interesting still

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Your Action(s):

I mention at the beginning of the video this is more for your awareness than action. I don't believe anyone has really mastered 'SEO in the AI era' yet. It's too new (and not even in our country yet).

That said, I do talk through the tips from SEJ in the video and they would be a good place to start.

I am feeling quite pleased with myself as the content and suggestions I made in the last video about the Google / Reddit deal was mentioned in SEJ as one of the things you can do to get ahead of this :)

Start having conversations with your digital teams and agencies so you can begin the process of coming up with an SGE strategy when the time is right.

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Next Video Due - 31st May - keep an eye out for it

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Don't FORGET...

Don't forget, as members, you can download my new "10 Prompts" eBook here (without any signup process). If you like it, please help me by sharing the public link (with signup proess): https://bit.ly/10prompts

I'm also running a webinar in May where I'll be going through the Prompts - You can sign up for that here.

..ChatGPT has now allowed free access to custom GPT's so you can use my custom LinkedIN Trainer to answer all your LinkedIn needs!

Optix also launched their calculator which will, given your organisation inputs, tell you what you should be spending on your Marketing

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