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Today's video is a cheat code. A hack, if you will.

It could be for you, or you could replicate this for anyone in your company that you want to help with LinkedIn posting. Hell you could build this out for entire teams if you wanted!  

As always I built this for myself (to learn) and it has already made creating LinkedIn content significantly easier.  Rather than simply asking AI to write a LinkedIn post (which lets face it would be more vanilla than a Mr Whippy), I've built a system that understands my tone of voice, the subjects I talk about, the style I prefer and even prompts me to add personal experiences before creating the final version.  

I've got this working in Claude, ChatGPT and Copilot, so it really doesn't matter which platform you use.  

Yes, this helps me with a specific need, posting to LinkedIn, but actually it's much bigger than that.  It's about building AI systems that understand how you work. Whether you create LinkedIn posts, blogs, emails or proposals, teaching AI your style can save an enormous amount of time going forwards.  

This membership is about providing as much value as I possibly can, so I'm making my framework available for you to download below and adapt for your own business or personal brand.

✅ What you’ll learn from watching the video

✍️ How I built my own AI-powered LinkedIn content system and how you can use it for yourself  

🎯 How to train AI to understand your audience, tone of voice and writing style  

💬 Why adding personal insight dramatically improves AI-generated content  

⚙️ How the same approach can be used for emails, blogs and other marketing tasks  

🚀 How to build repeatable AI workflows rather than starting from scratch every time

Links of Importance

Alastair's LinkedIn Content System Instructions

Enjoy!

Your Action(s):

As always, here are your actions:

 📝 Download the LinkedIn Content System Instructions
Use it as your starting point rather than building everything from scratch.  
🎯 Adapt it to your own voice 
Replace my content pillars, audience and examples with your own. I would suggest using an AI tool to help you with this. 

🤖 Build it into your favourite AI tool
Whether you use ChatGPT Projects, Claude Projects or Copilot Notebooks, create one dedicated workspace for your content.

 ✍️ Create your next LinkedIn post with it
Don’t judge the system on the first draft. Add your own stories and personal experiences to make it genuinely yours.  

👥 Share it with your team
If multiple people create content, you’ll start to build much greater consistency across your organisation.  

🚀 Think beyond LinkedIn
The same framework can be adapted for blogs, emails, proposals or almost any repeatable writing task.

Next Video Due - Friday 10th July