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In today's video I'm doing something slightly unusual. I'm talking about a physical object. Cue Dun Dun Daaaaa sound.

It's a tiny voice recorder called Plaud and I've started using it because it solves two problems that have bugged me for years. The first is where to put the ideas that turn up at awkward moments, like driving or out on a walk. The second is the in-person meeting, where there's no Zoom or Teams call to transcribe and putting a phone or laptop in the middle of the table just isn't ideal.

I tested it on a ten-minute interview at a Lego press day, in a big room I wasn't sure it would cope with and I show you what came back. I also record a live demo on this video, so you can see the whole workflow from pressing record to the summary and transcript.

The point isn't really the gadget. A transcript on its own is a long block of text. The value comes when you hand it to Claude, ChatGPT or Copilot and turn it into a proposal, an email or a presentation. That's when this stuff gets really exciting.

✅ What you’ll learn from watching the video

🎙️ What Plaud is and the two everyday problems it solves

🧱 How it handled a real-world test at a Lego press day

💻 The workflow from pressing record to a summary and transcript

📞 How it can capture both sides of a phone call

📈 Some marketing use cases, from campaign thinking to quick conversations you want to remember

Links of Importance

Plaud discount link (UK)

Your Action(s):

💡 Think about where your ideas go
Notice when your best ideas turn up, and whether you have a reliable place to capture them. If you don't maybe you should consider this.

🤝 Spot the conversations you lose
Think about the in-person meetings and quick chats where you rely on memory and what a record of them would be worth.

🔗 Do something with a transcript
Take any transcript you already have and ask Claude, ChatGPT or Copilot to turn it into an email, a proposal or a set of actions. This is where the gold lives.

👀 Keep these devices on your radar
You don't need to rush out and buy one, but this kind of always-there recording is likely to become normal.

⚖️ Be open about recording
If you record a call or a meeting, tell the other person first.


Next Video Due - Friday 13th November