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This week we’re revisiting one of the most important shifts in digital marketing: the rise of AI Overviews and Generative Engine Optimisation (GEO). 25 years into my career and I've not seen many shifts greater than this.

Since our last video on this topic back in September, Google’s SGE has become better known by "AI Overviews" and expanded to 120+ countries. To add to that, tools like ChatGPT, Perplexity and Claude are rapidly becoming search alternatives.  

It's pretty cool to look back and see that we were talking about this when it wasn't even available in the UK and now much of what we predicted is coming true.

So if you’re responsible for website visibility, rankings or digital performance then you really must watch this.

In the video I share the very latest from our internal team at Optix who have their fingers on the pulse when it comes to this huge change to the way we discover information.

Key highlights:  

🧠 What is GEO? It's getting found in Ai Overviews and LLMs but I go into more detail in the vid.  

📉 Why click-through rates are falling fast - If you missed this article I posted on LinkedIn yesterday, it explains why and in the video I explain which bits of your content might be affected most.

🔍 How SEO and GEO differ - Just because you're doing well in one, doesn't mean you'll do well in the other. But they also share a lot too...

🛠️ What steps to take - From content formatting to building brand authority.

Enjoy!

Your Action(s):

Here are those all important actions.

🧭 Start tracking your blog/article click-through rates in GA4 — is there a downward trend? This 'could' have a dramatic impact on your traffic and you'll need to manage this upwards.

🛠️ Review how your content is structured — are you optimising for AI crawlers? Try writing some long-tail, intent-based content in a more conversational tone.  

🤝 If you work with an SEO agency, ask them what they’re doing around GEO — do they have a plan?  

💬 If you/they don’t — consider who you can speak to about your visibility in AI tools like ChatGPT, Claude, or Perplexity. Talk to me if you're stuck and need a hand. 





Next Video Due - Friday 16th May