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This week’s video is all about giving you a practical, strategic framework to assess how your marketing function is really performing.

We’ve been talking a lot lately about internal education, upward management and aligning marketing with the wider business. In that spirit, I thought it would be useful to share a tool we often use at Optix for digital strategy work: the Marketing Maturity Assessment.  

Created by our Strategy Director, Thomas, this tool maps 10 key marketing areas, from research to innovation, across five stages of maturity, from basic to leading edge. It will help you develop a clear picture of where you stand today, what good looks like and where your gaps are.

More importantly, it gives you a language and framework to take back to the boardroom.  

This is about driving clarity, showing your strategic vision and making marketing feel tangible and business-critical, especially to those who might not naturally “get it.”

In the video, I walk you through how to use it and how to start building a roadmap you can share with your leadership team.  

What you’ll learn: 

🧩 How to map your marketing maturity across 10 strategic areas

🔍 How to identify your biggest performance gaps

🧠 Why this tool helps with those tricky boardroom conversations

📅 To revisit this annually as part of your strategic planning  

Enjoy!

Your Action(s):

Here's how to put this tool to work:

 🖨️ Print or duplicate the Marketing Maturity Grid – You’ll find it in the member portal or linked below.  

https://www.thomashaynes.co.uk/marketing-maturity-assessment/

🧠 Assess your current status – Reflect honestly across each area and mark your level.  

✍️ Highlight key gaps – Focus on areas holding you back or under-supported/financed.

🛤️ Build a roadmap – Outline how you’ll move from your current stage to the next/where you want to be. Don't bite off more than you can chew. Work on one/two areas at a time. Work out who in your team can be delegated too and given responsibility for parts of the journey.  

🧑‍💼 Use this in leadership conversations – It’s a brilliant way to ask for resource, explain strategy, or justify change. It will show you as a strategic thinker.

This is a short and sweet exercise with long-term value. If you haven’t done this kind of strategic mapping in a while, perhaps now’s the time.


Next Video Due - Friday 27th June