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In today’s video, I look at something which I think has gone slightly under the radar - ads on ChatGPT.  

We have spent years using paid search through Google Ads, Performance Max and all the big social channels, but as more people begin using AI platforms to research products, services and businesses, it is inevitable that advertising will follow them there.

ChatGPT ads are still very new (Uk only released in August), and I’m definitely not suggesting everyone rushes out and starts spending money on them tomorrow.

What I do think is important is understanding how they work, what they currently look like, and how different they feel from the advertising models we’ve become used to.  

This is very much the beginning of the story, but I suspect it is one we’ll be coming back to a lot over the next couple of years.

✅ What you’ll learn from watching the video

📢 What ads inside ChatGPT currently look like

🧠 How the advertising model differs from traditional paid search  

🎯 Why context and relevance appear to be central to how ads are served  

💷 What early pricing indications look like  

Links of Importance

The OpenAi article about Ads

Enjoy!

Your Action(s):

As always, here are your actions.

👀 Keep an eye on the space
ChatGPT advertising is still developing, so this is one to watch rather than necessarily act on immediately.  

🧪 Consider whether you are an early adopter
If your organisation likes testing new channels before competitors, this may be worth exploring sooner rather than later.  

🎯 Think about intent differently
These ads appear within conversations, so relevance and context could become more important than traditional keyword targeting.  

💷 Review the economics carefully
The clicks may be expensive, but a highly engaged audience could still make the numbers work if conversion quality is strong.  

🤝 Talk to your paid media team or agency
Make sure this is on their radar so you are ready to test when the opportunity becomes right for your organisation.  

🔭 Watch how AI advertising develops
I’ll keep bringing updates into the community as we learn more and start seeing meaningful use cases.

Next Video Due - Friday 02nd October