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We already know the world of search is shifting and fast. Last week it ramped up another level.

In what many (including me) are calling the biggest shake-up in 25 years, Google has introduced its new 'AI Mode' to UK users. This is not just a minor tweak, it’s a glimpse into what will soon replace traditional search altogether.

While this video isn’t packed with actions, it serves an equally important role: raising your awareness of what’s changing and why it matters to you.

In this video, I walk through the evolution from Search Generative Experience (SGE) a couple of years ago to AI Overviews and now to AI Mode - Google's newest interface.

I also touch on how this fits into the wider landscape of Generative Engine Optimisation (GEO), why you need to care, and what you can do to prepare. If your business benefits from search traffic, this is one to pay close attention to.

✅ What you’ll learn from watching the video

🧠 What Google’s new AI Mode actually is and how it differs from traditional search.

🔁 How SGE and AI Overviews evolved into this new user interface

🧭 Why brand reputation and E-E-A-T are more critical than ever

💡 How B2B and B2C marketers should begin thinking about content in this new context

🧪 What to play with, test, and explore now before AI Mode becomes the default

It's time for you to go and start experimenting with AI Mode today. 

Enjoy!

Your Action(s):

Perhaps a little less action heavy today but I've managed to find you a few still :)

🔎 Open Google and experiment with AI Mode – see how/whether your brand appears. Try phrases like, 'tell me about XYZ Brand/Person'. What does it know about you already? 

📚 Rewatch previous MLC videos on SGE, AI Overviews, and GEO. They are all in the back catalogue.

🧠 Book your spot on Joe’s GEO Webinar (21st August – use code OptixFriend to get in free)  

📋 Review your existing content: is it conversational, helpful, and well-structured for AI retrieval?  

This is a major milestone in the transformation of search guys. I'm very glad to be by your side while we go through it. 


Next Video Due - Friday 22nd August