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for Marketing leaders

In today’s video I bring together two things I’ve been talking about a lot recently, vibe coding and marketing and show you what this actually looks like in practice - in MY business. It's one of the easiest ways to demonstrate how useful it can be with a real life case study.

We’ve built a simple, vibe coded tool using Lovable that allows us to take clients and prospects through a structured marketing assessment in real time. In a matter of minutes, it produces a score, highlights gaps, and creates a clear set of actions.  To do this a year ago would have take months and cost thousands.

On the surface, it’s a useful tool but the bigger point here is what it represents. This is about taking the knowledge that sits in your head or your team’s head, and turning it into something interactive, scalable and genuinely valuable in a client conversation. This isn't about building production ready tools, its about thinking creatively using the new tools we now have in the chest.  

The opportunity now is to build things that enhance your marketing and your sales process, without needing a developer or a big budget.

✅ What you’ll learn from watching the video

🧠 How we built a marketing assessment tool using vibe coding

⚙️ What Lovable enables you to create from simple prompts

📊 How the tool works, from questions through to scoring and actions

🤝 Why tools like this add real value in client and prospect meetings

💡 How to turn internal knowledge into interactive marketing assets

🚀 The bigger shift, from creating content to creating tools

Links of Importance

Optix Marketing Strategy Tool  

Lovable (other options exist) 

Enjoy!

Your Action(s):

As always, here are your actions:

🧪 Take the Test! Try the Optix marketing assessment tool
Run through it yourself and see what score you get.

 🧠 Identify knowledge you could turn into a tool
What do you or your team do repeatedly that could be systemised?  

⚙️ Explore vibe coding tools like Lovable
Even a simple test will open your eyes to what’s possible.  

🤝 Think about your client conversations
Where could a tool like this add clarity or structure in meetings?  

🚀 Shift your mindset from content to creation
Not just what can you say, but what can you build that adds value.
 
Next Video Due - Friday 15th May