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Today’s video is a little different.

Rather than exploring another tool or trend, I want to step back and consider a bigger question: "What does our role look like as AI gets better?"

Over the weekend I sketched out a framework that captures how I think the role of the senior marketer is changing. It's not about getting better at prompting (although that no doubt helps so keep working on it ;)). It is about understanding where human value increasingly lies in a world where production and optimisation are becoming automated.

In the video, I introduce what I am calling the "Marketing Value Pyramid" (Any ideas for better names welcome). It explores why strategic thinking, commercial understanding, leadership, communication and above all, judgement will define the next generation of marketing leaders.

I have included the full presentation in the Toolkit section, so please feel free to use, adapt or borrow any of the ideas if they help you explain this shift internally.

✅ What you’ll learn from watching the video

🧱 Why I've developed the Marketing Value Pyramid and what it represents

🤖 Where AI creates value and where it still needs human judgement

🧠 The seven capabilities I believe will become increasingly valuable for marketing leaders

📈 How to reposition your role towards strategy and decision making

💬 Practical ways to explain the changing role of marketing to your board and leadership team

Links of Importance

None today but download the presentation in the Toolkits area

Enjoy!

Your Action(s):

As always, here are your actions.

📥 Download the Marketing Value Pyramid presentation 
Use it for yourself or as a discussion document with your leadership group. This video is all about you and helping you navigate the changing world.

📅 Review your calendar from the last month 
Identify where AI could have handled your work and where your judgement added the greatest value. Give me a shout if you want any help with this. 

🧠 Assess yourself against the seven capabilities 
Think about which strengths you already have and which deserve more focus. Maybe seek out training for your own personal development. 

💬 Start an internal conversation 
Use the framework to explain how the role of marketing is evolving inside your organisation. As senior Marketeers you ideally want to own the narrative.  


Next Video Due - Friday 21st August