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This final MLC video of the year explores one of the most useful reports for any Marketing Leader managing social media planning. The annual Sprout Social 'Best Times to Post' report.

If you missed last year’s version or you have joined the group since, this is the global benchmark for understanding when users engage with content across all major platforms, now updated for 2025 and including UK specific data for the first time (well from me anyway).

Drawing on millions of interactions across LinkedIn, Facebook, Instagram, TikTok and YouTube, Sprout’s findings show exactly when your audience is most active.

In the video, I walk you through the platform by platform breakdown and highlight a particularly interesting pattern; UK audiences consistently engage later in the day compared with global trends, which has clear implications for our UK based community members and their 2025 posting plans.  

I've also created a downloadable PDF that distils the key information, perfect for sharing with your team or pinning on the wall.

Here are the links to the two reports:

Global - https://sproutsocial.com/insights/best-times-to-post-on-social-media/

UK - https://sproutsocial.com/insights/best-times-to-post-on-social-media-uk/


✅ What you’ll learn from watching the video

🧠 How Sprout’s 2025 report benchmarks best posting times across platforms

📅 Why global vs UK timing patterns are surprisingly different

📊 The exact days and times you should test for LinkedIn, Facebook, YouTube and more

📥 Where to download the PDF summary for easy sharing

🎯 How to use this as a strategic baseline, while still testing your own audience

Enjoy!

Your Action(s):

As always, here are your actions:

This is one for your Social Media team.

🗓 Download the 2025 Best Times to Post PDF from the MLC Portal

🌍 Compare global vs UK data for your main platforms

⏱ Review your current posting schedule with your team

🧪 Use the suggested times as a benchmark, then test and iterate

📤 Share the document with your team or social media agency to align timing

 
Next Video Due - Friday 09th January (I'm going to take a break :))