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Latest Video: This will revolutionise your learning - How to learn almost anything in minutes

Date Live: 20th March 2026

Description:  

In today’s video I cover something that started as a seed of an idea in our recent virtual get together.

Well, sort of.

One of the topics raised was about Marketing in 'The Messy Middle", which I’ll come back to in the next video, but what it led me to is arguably more immediately useful.

When I went back to the original Google research to remind myself of their findings, I was faced with a 98 page PDF. Useful, but realistically, something most of us won’t find the time to read properly.

That’s where this video comes in.  

I show you how I used Google Notebook LM to turn that document into a short video overview and a podcast, allowing me to understand the concept in well under 30 minutes. It completely removes the friction of “I should really read that” and replaces it with something far more practical.

This is less about a specific concept today and more about a smarter way of learning. If you’re someone who bookmarks things and never quite gets round to them, this could be a genuinely useful addition to your workflow. I know I fall squarely in that category. 

✅ What you’ll learn from watching the video

📚 How to use Google Notebook LM to turn documents and websites into usable insights

🎧 How to create podcasts and audio summaries for learning on the go

⚡ Why this removes the friction of reading articles, long reports and PDFs  

🧩 The other new outputs available, including quizzes, mind maps and summaries  

🔭 How this changes the way you might approach learning going forward

Links of Importance

The original Google Post about the Messy Middle

The 98 page report they wrote

The video explainer I created in NotebookLM

The Podcast I created and listened to while walking the dog

Enjoy!



Your Action(s):

As always, here are your actions:

📥 Upload your own document/website into Notebook LM 
Start with something you’ve been meaning to read but haven’t.

🎥 Generate a short video overview 
Use it to quickly decide if the topic is worth going deeper on. I did mine over a cup of tea, yours might be over your weetabix.

🎧 Create a podcast version 
Listen on the go - Dog walk, commute, gym.

📚 Replace “reading backlog” with “learning workflow” 
Turn saved websites, articles, PDFs and reports into something you’ll actually consume.  

👥 Share useful outputs with your team 
This is a great way to distribute knowledge without expecting everyone to read everything. Like I have on this page, you can send links to the videos and audio you create.

Thank me later :)  
 
Next Video Due - Friday 3rd April  


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