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Latest Video
Date Live: 09th February 2024
Title: Deadline Approaching - Google Consent Management (March)
Description:
The following year looks to be a tricky one for us Marketers. First we had to deal with changes to email marketing (see video in the back catalogue), now Google is exerting its powers on us in another area.
As it stands, by March 6th, if you want to use Google's Ad network (as well as other Google products) for anything personalised which involves setting a cookie (Pmax, Ads, Audiences etc) then you will have to have ensure your website has a pretty hideous consent banner on it! Sorry no easy way to sugar coat this.
For a more detailed write up, the team at Optix have written this excellent post about it. The video explains much more.
Other useful links:
Google Help Pages
Google's list of certified consent partners
A good blog post by one of the listed partners
Action:
As I mention in the video, I don't want to get into the detail, this is a helicopter look at what's going on so you can take action.
I would suggest two things:
1). Talk to your agency and work out with them what your individual responsibilities/requirements are.
2). If you need to go down the consent banner route, then I'm going to 'borrow' exactly what the Optix team are advising here. There has to be some advantages to founding your own agency right! 😂
Steps to follow by March:
1. Sign up to use a Consent Management Platform from this list
2. Setup your new Consent Banner, making sure to use Advanced Consent Mode.
3. Have a developer add your Consent Banner to your website(s)
4. Test and launch
Next Video Due - 23rd February - Keep an eye out for it
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