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Latest Video
Date Live: 5th May 2023
Title: Google's OFFICIAL stance on use of AI in Content
Description: Today I answer the question everyone is asking - will Google penalise you for using AI tools like chatGPT for your content creation?
Spoiler Alert - You're good go. Watch the video for more in depth analysis :)
Action - We know that AI is changing the world we live in. We now know that Google sees tools like chatGPT as an ally when it comes to creating quality content. The emphasis is just that - if you use it for creating rubbish, expect to be penalised, if you use it for creating good content, then its A. OK.
The action, therefore is to share this knowledge with your team but I would suggest creating some strict(ish) guidelines for them. We know the limitations of AI and some of the downsides (hallucinating, incorrect facts etc). You need to guide them in using the tool properly so they produce content worthy of being ranked in SERPS (see my video on chatGPT for ideas, its in the Back Catalogue).
Links from the Video:
Google's 'Use of AI Guidelines'
Google's Helpful Content Update
Tips on how to create helpful content
Google's SpamBrain
Next Video Due - 19h May - Keep an eye out for it
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