Date Live: 06th October 2023
Title: A Big Day for ChatGPT - 3 NEW Additions to help us with our Marketing Tasks - DO NOT MISS THIS
Description: I'll warn you now, this video may well be the most excited you've ever seen me! It's probably worth watching for that alone.
Let me begin by reminding you that I said I'd only do videos on ChatGPT if it really warranted it. Today will NOT disappoint.
So I started the day by sitting down to record a video showing two new bits of functionality the program had added in the last two weeks. I then saw it had added a 3rd! It was like coming down on Christmas morning to open your stocking...the gift that keeps giving.
The first update is actually a re-instated function. They've linked back up the 'plus' version (20$ a month) with Bing so the tool is no longer limited by its training data sets of 2021/22 - Now its free to roam the whole internet! This means market research takes on a whole new meaning.
The second addition is one called 'Advanced Data Analysis'. Basically you can now upload files to the tool and ask it to do a multitude of things including, summarising, re-writing, changing the format, reading the data in things like spreadsheets and finding patterns and if you're uploading videos or images it can even transcribe them or use optical character recognition to recognise text. Imagine what you could start to do with all those spreadsheets tracking your marketing KPI's! The mind boggles.
The third (and very welcome) addition is a hook up to Dall-E, OpenAI's image creator. This has been around for a long time and could be accessed elsewhere but to have it all under the one roof is just amazing and another reason that ChatGPT will be open in my browser at all times, constantly giving me the edge and improving the way I work.
Action:
As with most of the AI related videos, the main action is going to be for you to play with them yourself. You'll start to spot the 'use cases' and you can try things out. I've given you a few above that you can start with. Try them, see what you get back, iterate and let your creative juices run free.
Once you can see the areas where this could help you and your team, then you can bring them into the inner circle and start showing them what you've been playing with. Either that or keep bamboozling them with quite how brilliant you are 🙂
Next Video Due - 20th October - Keep an eye out for it
In this section I'll be updating it with my favourite marketing tools. Each time I review a tool I'll be sure to make recommendations on how I believe this could fit within B2B and B2C businesses.
Over time I create slide decks, toolkits and whitepapers which will become automatically available to the membership.
If you miss the fornightly video you can always access the back catalogue from here.
As a member of this exclusive group you have access to both my courses. Any future courses will also be made available to the group.
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