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Latest Video
Date Live: 7th Apr 2023
Title: Google places even more importance on individuals online presence & credibility
Description: An article caught my eye a week or so ago. It talks about a few new updates from Google HQ. Some of these are so new they aren't even in the UK yet but I believe they are still important for you to know about so you can plan ahead and be in front of your competitors :) There is a new "perspectives" panel coming to the search results (SERPS). This will be driven from people with strong experience and expertise in the area of the search term (it is so important to help our people improve their personal online presence). There are also changes to "about this page" and a new "about this author" being launched.
Action - We already know that our people's online presence is important but how much are you actually doing to improve it and weave it into your onsite content? The video today shows just how important Google considers people with experience and expertise to be when determining its SERPS, so you need to ensure you have a plan in place to capitalise on this. What content can your experts write for you and what other sites could you approach to offer them content from these individuals? Start working that out now.
Next Video Due - 21st April - Keep an eye out for it
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