Date Live: 24th Mar 2023
Title: Template for planning this coming year's marketing spend
Description: At Optix we have a lot of clients who we work with to create their digital strategy. As part of that process we create a "roadmap", a shared excel spreadsheet (download below) which outlines the year's spend across multiple tactics. In this video I walk you through that document and make it available for you below.
Action - Download and use this template in your business. The formulas are all in place so you shouldn't need to change them. You can add or remove lines as appropriate for the marketing you carry out.
Next Video Due - 7th April - Keep an eye out for it
Download Doc: Marketing Roadmap
In this section I'll be updating it with my favourite marketing tools. Each time I review a tool I'll be sure to make recommendations on how I believe this could fit within B2B and B2C businesses.
Over time I create slide decks, toolkits and whitepapers which will become automatically available to the membership.
If you miss the fornightly video you can always access the back catalogue from here.
As a member of this exclusive group you have access to both my courses. Any future courses will also be made available to the group.
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