Date Live: 3rd November 2023
Title: Signifcantly improve your reach on LinkedIn. Who are your Thought Leaders?
Description: For a while now, I've been watching this with interest. Until these colourful badges started popping up on people's profiles recently, the "top voices" program on LinkedIn was super exclusive, available only to celebs in their industries. Now it's become a lot more attainable.
In todays video I'll show you what it looks like and why I think its important for you to know about it.
Oh I also promised I'd share my slides from Building Brands where my talk was entitled: "Beyond the Content - How to use AI within Marketing"
Action:
As I mention in the video, this isn't necessarily one you'll be implementing yourself (although great if you can).
Your job here will be to work out who your company's 'top voices' are and then see whether they are able to contribute to articles yet.
If they can - great, but do they need help doing so? Could this fall to someone in your team?
If they can't then it points to a diffrent issue - these people probably need your help to improve their LinkedIn profiles so they are considered for the Top Voices program sooner rather than later.
Make a list of your top 10 experts and help them (using the tips in the video) to work out if they can contribute yet.
Next Video Due - 17th November - Keep an eye out for it
In this section I'll be updating it with my favourite marketing tools. Each time I review a tool I'll be sure to make recommendations on how I believe this could fit within B2B and B2C businesses.
Over time I create slide decks, toolkits and whitepapers which will become automatically available to the membership.
If you miss the fornightly video you can always access the back catalogue from here.
As a member of this exclusive group you have access to both my courses. Any future courses will also be made available to the group.
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