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for Marketing leaders
Latest Video
Date Live: 30th June 2023
Title: What is Performance Max and WHY should you be using it?
Description: When I was made aware of Performance Max last year I was blown away. I appreciate its not brand new but so many people don't know about it, I still feel its more than worthy of a video for the community.
Action:
As always this isn't about the detail. We're not covering how to setup campaigns, bid strategies and optimising budgets. This is about putting it on your radar so you can make the decision whether to include it in your strategy or not.
My honest truth, don't try this at home. You'll want your agency running this for you. Your job today having watched this video is to decide if its worth raising the conversation with them and assigning budget.
Pay careful attention in the video to those I say it may not work for. However, If you do implement it off the back of this video, you'll have probably paid for lifetime membership of this community from one decison :)
Next Video Due - 14th July - Keep an eye out for it
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In this section I'll be updating it with my favourite marketing tools. Each time I review a tool I'll be sure to make recommendations on how I believe this could fit within B2B and B2C businesses.
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