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Latest Video

Date Live: 28th July 2023
 
Title: ChatGPT prompts, created exclusively for you 

Description: Off the back of the webinar this week on ChatGPT and AI in marketing, I've spent the week creating a new section of the community website just for you. I've taken the prompts I covered in the webinar and put them into a format easy for you to simply copy and paste into ChatGPT. 

Action:

I said in the webinar that I believe your most important job of this year will be to become the best prompt engineer you can be or risk being left behind. Dramatic? Maybe? True? Time will tell, but I have a pretty strong gut feel on this.

If I were in any way involved in a job which I was concerned about losing to AI in the next five years, I would ensure I become invaluable by being the master of the machine. The person people goto when it comes to using this technology. The prompts here will help you start that process.

Your action is a behavioural one - have ChatGPT up in your web browser every single day and challenege yourself to think about the tasks you have in front of you and whether this tool can help you perform part of them. Try it, get used to it.

The second action is to think about your team. Whose job could be affected by this in the future? Could you be the one to help them upskill and elivate themselves out of the potential firing line? I'm certainly doing this with my team. Big scary stuff this but these changes don't happen often and my view has always been to seek the opportunity, not the negatives, or worse, stick my head in the sand! Together we can really work on this and lead from the front in our organisations. 


Next Video Due - 11th August - Keep an eye out for it

My Favourite Marketing Tools

In this section I'll be updating it with my favourite marketing tools. Each time I review a tool I'll be sure to make recommendations on how I believe this could fit within B2B and B2C businesses.

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Over time I create slide decks, toolkits and whitepapers which will become automatically available to the membership.


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